Yodel puts customers ‘at the Board Table’
Thursday, 17 February 2011

ImageYodel has appointed Natalie Beckerman as Customer Experience Director. This is a newly created role on the Executive
Board with responsibility for representing the views of customers.

With over 15 years’ experience helping businesses achieve the best customer experience, Natalie has specialised in designing customer satisfaction and improvement programmes with some of the UK and world’s leading companies in
hospitality, travel and retail.

Natalie was previously Head of Customer and People Experience with Telefonica O2 UK. In that role she acted as the voice of the customer and had responsibility for customer engagement and right first time processes.

Yodel’s newly created position of Customer Experience Director and Natalie’s appointment is central to the company’s ambition to be the customer champion for delivery by offering the highest level of convenience, unrivalled choice in delivery options and truly great customer service.

Natalie said: “It’s great to join a forward-looking company that is prepared to challenge industry traditions on customer service. I’m passionate about people and service delivery. Yodel is convinced that the industry can better serve customers and we are looking at new and innovative ways to achieve that. We must ensure that the services we offer are in step with the needs of today’s customers.”

Yodel Chief Executive Jonathan Smith said: “l am very excited about Natalie’s appointment. She will put the customer at the Board Table for us. Natalie brings a wealth of experience and expertise that the company and its customers will benefit
from. She will give us the step change we need to be our customers’ ideal delivery partner. We have a great leadership team at Yodel and Natalie is a great addition.”