PalletFORCE has expanded its senior management team with the appointment of David Holland as Sales and Marketing Director.  The appointment takes effect immediately, just ahead of the company’s move to its new state of the art hub at Burton upon Trent.

David joins PalletFORCE from UPS Ltd, where he was responsible for developing the UK residential strategy through strategic partnerships.  This follows a 14 year career in the express parcel and freight distribution industry including directorships at LYNX Express / Business Express and senior positions with United Carriers and Parceline.

Commenting on his move to PalletFORCE, David explained: “This is a challenging role at the company and my main priorities will be supporting the PalletFORCE membership in identifying new business opportunities, maximising the incredible potential of the new hub and developing strategic and national account prospects for the company.

Specifically, I will be responsible for developing the PalletFORCE sales strategy, taking account of  current and future market and product demands, helping members in the management of regional sales plans, facilitating sales training, furthering the development of existing accounts and providing ‘hands on’ sales input with key strategic prospects.  It’s a very exciting opportunity, particularly as we move the business to the new hub with all its new facilities.

”Commenting on the appointment, Chief Executive Officer, Michael Conroy said, “With the opening of the new hub, we are committed to a growth strategy.  Even in this challenging economic climate, David’s considerable experience will spearhead the drive to market leadership and I am delighted to welcome him to PalletFORCE.”